What are Cookies?
Cookies and web storage technologies, such as Local Storage and Session Storage, referred to as “cookies”, facilitate your interaction with our websites. As soon as you visit our websites, cookies are downloaded by the internet browser to your end device, for example as a small text file. Third-party technologies, like scripts, pixels and tags, which we integrate into our websites for advertising purposes, also place cookies on your end device. In the following paragraphs, we’ll explain to you what we use these technologies for, and how to adjust the settings to your needs.
Purposes of Cookies.
Cookies take care of many different tasks that contribute to a seamless and interactive online experience. For this to work, you need to always use the same end device and the same browser. Some specific cookies are essential for the running and maintenance of our websites, because they enable us to:
- Provide you with the services of your preference at all times
- Present you with specific and relevant information
- Offer you a seamless and comfortable online experience
Recognition and Response.
Cookies show us how you use and interact with our websites, for instance, when you save your settings and user ID. This helps us to:
- Provide you with a more personal experience by bringing you to the most important pages in a more efficient way
- Remind us of some of your personal preferences
- Guide you to useful content or pages
Continuous Improvements.
Cookies help us understand how visitors use our websites, and they enable us to make any necessary improvements. For example, cookies make it possible to analyse what type of content is popular, and create similar topics that could be equally relevant to our visitors. This, in turn, helps us to:
- Improve the design of our websites and provide you with a better online experience
- Try different approaches and present our visitors with content that is most relevant to them
Advertising and Retargeting.
Our websites may use cookies for retargeting purposes. This means that cookies store information from your browsing history to track your interests and activity on our websites. This helps us, or our advertising partners, to present you with:
- Relevant advertising for our products on other websites, which is based on your visits to our website
- A combination of relevant and specific information, so that the displayed advertising matches your interests
Cookie Categories.
Both data processing and associated cookies may be deployed on our websites. Depending on function and purpose, we have divided data processing into different categories. The intended purpose of each respective category is described on this page, and your consent to said categories can also be modified here. Each category lists all related data processing, if any, as well as the cookies that are normally used for said data processing.
Please find further information on the various cookie categories at the start of this page, under “Modifications and Details”.